Krissy Kobata on LinkedIn: So excited to be moderating a Brand Innovators panel with Sialoren… (2024)

Did you see this? A new report from Basis found that nearly half of all advertisers don't feel prepared to succeed without third-party cookies. Check out all the findings here, then shoot me a message to talk about how you're handling things: https://ow.ly/Fv5730sBmSb#adtech #digitaladvertising #thirdpartycookies

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A new GWI/Basis study found that 60% of key opinion leaders are concerned about the 2024 US elections. Their top issues: inflation, jobs, healthcare, and climate change.Check out more data points here: https://ow.ly/fsi050R9wAEAlso: Basis is also joining #GWI on April 11 at 1 PM CST to discuss these findings and more! RSVP today: ow.ly/kIPk30sBaKY#PoliticalAdvertising

ID spoofing is a rising concern in the ad industry, especially as third-party cookies are phased out. #Adweek recently explored how consistent ID integrity and directly correlates to conversion rates, featuring insights from Basis' own Ian Trider. More here: https://ow.ly/TxtZ30sBmRw#DigitalAdvertising

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Millennials now hold the greatest purchase influence in the B2B buying process, totaling a whopping 60% of all buyers! Learn how B2B advertisers can stay visible and influential across this evolving buying journey: https://ow.ly/kt5A30sAEhV#B2BAdvertising #DigitalAdvertising

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📣 Marketing teams: The pressure is on for you to up your first-party data game! From collection and storage, to vetting partners' data privacy practices, to targeting and attribution, here's how to elevate your strategy: https://ow.ly/vnrk30sAEhQ

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Check out Noor's session at #SXSW2024! She's covering how businesses can navigate hype cycles in advertising by separating the real trends from the mere fads. If you're going to be in Austin on 3/9, this one's a can't-miss! https://ow.ly/9m4E30sAEhN#SXSW #BasisTechnologies

How do you decide which 2024 advertising trends your team should hop on and which to let pass by 🤔? One great place to start: Basis’ new digital advertising trends report! Give it a read today: https://ow.ly/m5c430sz4og#2024trends #digitaladvertising

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Curious about the ad platform winners and losers of 2023 🤔? Amy Rumpler at #BasisTechnologies shares her perspective on the selection with #Digiday here: https://ow.ly/aMSR30sz4mk#adtech #digitaladvertising

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What's new in search and social?In short: A lot! Some of the latest innovations are Google's new AI tools for product images, Amazon Ads' lead gen targeting, and Snapchat's highly engaging creator community. Check out the rest here: https://ow.ly/74pf50Qetaf#adtech #advertising

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With the end of third-party cookies on the horizon, we take a closer look at two groups working toward innovative, privacy-first identity solutions: http://ow.ly/zjSS1051RI2#adtech #thirdpartycookies

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